About Us


Originated in 2012, Deme is a premium luxury brand started by Gabriella Demetriades. Being a South African model, Gabriella has been Miss Indian Premier League (IPL) Bollywood 2009 contestant and is also one of the FHM's “100 Sexiest Women In The World”. The model cum designer is also featured in many advertisements and movies. Her label Deme by Gabriella offers custom made clothing having beautiful silhouettes, unique prints, and ultra-light fabrics.